To start their online businesses, or presence on the web, many entrepreneurs are using the WordPress platform. Newfination itself is a WordPress powered website. For this we use WordPress together with BuddyPress, as the social component, and BuddyBoss, as the user interface for the whole platform.
The user interface is key because it is what users see and use when they go to the website. Everything from the colors to the structure of the sidebars and menus is BuddyBoss.
Michael Eisenwasser is the founder of BuddyBoss and in this interview he talks about his company and the WordPress platform: