When we talk about a motif in art we may be talking about a pattern, design, or tone of color. When we talk about the color of the market we may mean sentiment, direction, or trend. But when it’s about the art of investing and we talk about investing in ideas we can now call them Motifs.
This is because Motif Investing has made theme investing the center of their business so now investors can stop stressing about picking stocks and start doing what they do best, identify the trends and make money with their ideas.
In this interview Hardeep Walia, Motif Investing’s co-founder and CEO, explains how investors can use their catalog of Motifs and how they are created: